5 Instagram Tips to Boost Your Brand

Instagram is the perfect tool to bring out your brand’s personality and connect with customers. By using creative photo and video content, you can effectively inspire customers to use your … Continue Reading →


6 Steps to Speaking to Your Online Audience

It’s easy to say that a brand should be authentic, genuine, and interactive (look – I just said it) in their social media messaging. But, to make this goal a … Continue Reading →

honda civic, type r, the other side

Honda Shifts Youtube Marketing into a New Gear

Late last week, Honda released a brilliant new Youtube video to promote its Honda Civic Type R car called “The Other Side.” What is novel about the video is that … Continue Reading →

ALS Ice Bucket Challenge

Why the ALS Ice Bucket Challenge is Winning the Internet

The ALS Association is currently receiving the largest donations in its 30-year history thanks to the ALS Ice Bucket Challenge. While the challenge has received significant criticism for wasteful water-use (especially from … Continue Reading →


Stick to the Short Story on Social Media

Long-winded set-ups seldom lead somewhere fantastic. And, in the online world, honing the ability to be brief is critical to creating user-friendly, shareable content that begs to be read. You … Continue Reading →

Photo Pop Out

2 Tricks to Make Your Social Media Posts Pop

Want to share a photo or link on Facebook & Twitter? Here are two quick tips that will make your social media posts stand out from the crowd: 1) Take … Continue Reading →

clara hughes

My 5¢ on Bell Let’s Talk Day

Did you participate in Bell Let’s Talk Day on Tuesday? The initiative sought to raise money to support mental health treatment and help break down the negative stigma associated with … Continue Reading →

george takei, facebook page

The Art of Being Interesting Online

Ever had a friend who only talked about themselves all the time? Yeah – you probably weren’t friends for very long, or you became artfully good at cheerfully bobbing your … Continue Reading →

Introducing the perfect tool for the everyday, unresponsive website - The Crab Claw.

Don’t Be Behind the Mobile Trend in 2014

Ever been on your mobile phone, and landed on a “desktop” homepage where you can literally feel your eyesight worsening while you attempt to read the mice print? Or you … Continue Reading →

Facebook Like Craft

6 Tips to Improve Your Facebook Posts

So, you want people to be interested in your brand’s Facebook page, but you can’t find a logical reason to incorporate cat pictures into your posts? I get it. Fighting … Continue Reading →