question mark keyboard

One Key Social Media Question to Always Ask

“Would I find this interesting?” Before making a social media post (personal or professional), I always ask myself this question. And, it’s amazing how much asking this question can separate … Continue Reading →


5 Ways to Leverage Social Media to Increase Web Traffic

Want a great, concise read on some of the top e-marketing best practices? The Next Web’s “10 Commandments of Social Sharing and Driving Traffic to Your Website” is an incredibly … Continue Reading →


3 Key Take-aways from the Art of Marketing

The other day, I went to the Art of Marketing (which first required the Art of Getting a “Free” Ticket to attend) conference at the Vancouver Convention Centre. The day … Continue Reading →


Take the Time to Tailor Your Posts

Centralized social media dashboards are a lifesaver. They make it easy to track conversations across multiple channels in one, easy-to-find place. But, scheduling posts for different social media accounts is … Continue Reading →

Hashtag Image

How to Hashtag

Now that hashtags have migrated from Twitter onto other platforms, such as Instagram, Google+ and Facebook, it might be prudent for a quick refresher on how to use them effectively.  … Continue Reading →

Social Clock Big

Why Being Social Shouldn’t Stop at 5pm

Is your company only using social media during working hours? Do you schedule posts on weekends or do your handles go radio-silent once your social media managers clock out? If … Continue Reading →


Live-Tweeting: Is it Overkill?

Do you love to live-tweet? If so, you’re the reason I avoid opening Twitter and/or Facebook when I’m delayed from watching my favourite TV show. (And, man, am I glad … Continue Reading →

Man of Steel

Superman’s a Sell-out!

Are you excited for the new Superman: Man of Steel movie? I have to admit, it looks pretty awesome – and that’s after a complete saturation of superhero movies. Trailer … Continue Reading →

smallenfreuden billboard

Do I #smallenfreuden?!

Were you as confused as I was when the phrase “Do you #smallenfreuden?” was being plastered on billboards, blasted on radio, and even talked about on TSN? “Smallenfreuden” translates from … Continue Reading →

Problem Solver

Is Social Media Making You Smarter?

My first Twitter account was a ghost account that I used to follow actors and athletes. Now, when I look at my feed, the tweets are different – I follow … Continue Reading →